Content marketing is a type of marketing and advertising involving the creation and spreading of internet written content. This could be items like video clips, web sites, blogs, and social media posts. It isn’t employed to expressly promote a brand yet is designed to activate an overall involvement in these products or services being marketed. A lot of businesses are paying additional focus on this idea and are spending increased resources on this. Health professionals are in business so may be in addition considering content marketing as a means to market the issues regarding the kind of clinical expertise which they provide. Podiatric physicians are not any different for this and they can be seen as extensively advertising and marketing content material that is relating to foot conditions and the kind of work that podiatry practitioners perform. Obviously the spin off for the individual organization is the increased knowledge of the services available from the Podiatric physician. An entire show of the podiatry live show on Facebook had been committed to the case of content marketing. PodChatLive is a regular livestream chat show which is co-hosted by Ian Griffiths from the Great Britain along with Craig Payne in Melbourne, australia. Craig and Ian have a unique guest they speak to in each livestream and respond to questions and commentary live on Facebook. Following the livestream, it this next customized and added to YouTube.
In the episode of PodChatLive and content marketing Craig and Ian had been joined by Nina Lansdowne from a organization named Word Prescription to speak about content marketing and advertising for podiatrists. Nina has been a podiatrist before beginning her business, so has experience to bring the two alongside one another. She discussed some good information regarding just what bad and good content articles are, tips on what a podiatrist’s internet site home page and biography/about us webpages may need to look like in addition to tips on weblogs and news letters. There were also a conversation on how never to break the law and get on the bad side of the authorities in Australia where Nina is from. The tips was most likely applicable world wide
PodChatLive is a monthly live show for ongoing education of Podiatrists. The series is broadcast live on Facebook and then is later placed on You tube. Each episode features a different guest or number of guests to discuss a different issue each time. Requests are answered live by the hosts and friends through the livestream on Facebook. There is also a PodCast audio version of every stream available on iTunes and Spotify and the other usual podcast places. They have created a significant following which is growing. The series is seen as one of the ways by which podiatrists could possibly get free ongoing education hours.
In the very first episode that began it all, it was totally improvised and a unexpected thing to do. One of the hosts, Craig Payne from Melbournein Australia found himself in England, UK for 2 days during the way home from meetings in Spain and Portugal without much to do. While in the UK he dropped in at Ian Griffith’s house and while chatting after a meal they realised none of them had ever streamed a Facebook Live so they decided to give it a go to see what goes on. They did a livestream chat from Ian’s home. Regardless of the quite “amateur” and absolutely “unrehearsed” nature of the live stream, it was met with incredibly good feedback and they got some deep thinking requests through the livestream. So they began pondering if there is some mileage in doing something like this more reguarily. And so a regular livestream was developed to in due course be known as, PodChatLive. In this PodChatLive, Craig talks about and reveals which has been the research paper that modified his beliefs probably the most, plus they chat about junk science, pseudoscience, research translation. Some other issues come up were concerns on what is incorrect with cuboid syndrome – we all know it whenever we see it, however its challenging to define. In addition, they talked about Craig’s favourite airport to have breakfast in.