If you look at the list of top digital agencies around the world, one thing is common among them. Their business is divided between a few areas of expertise including creative, SEO, marketing, social media, technology, e-commerce, media planning, user experience, and many more.
With the increase in online business and marketing that took place a few years ago, digital agencies were offering services in a wide range of one or two things everywhere. You can find the best digital agencies via the web.
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It was not long ago that a knowledge of HTML and basic code made you an expert in web development and design. And it is even more recent that the basic familiarity with social media platforms and the tools available to win business has made you a social media guru and demands assets for client and agency side companies.
But it is not enough to specialize in a field of diverse and broad digital landscape. Agencies have to think about how they can expand their services.
This may involve hiring experts to take over the governance of some departments or it may mean associating oneself with experts in other areas of the field and feeding work to one another.
The industry is growing too fast for expertise to be limited to one or two things. In addition to expanding the digital offering, agencies need to think more about becoming integrated.
This means working online and offline. While digital has made a lot of waves recently (and will only continue to make more), traditional media is still very effective.