The slogan ‘Breakfast of Champions’ might have a number of connotations. It was initially used from the advertising slogan for the Wheaties brand of breakfast cereal that was noted for showcasing well known athletes on its packaging and proclaiming they had the ceral in the morning, implying that it really helped them become winners. It soon became a somewhat ironic expression or lingo for any food or drink that may be typically regarded as unhealthy. This is particularly the situation if one consumes it for breakfast or in the morning regularly. For instance many people joke about a early morning routine as the Breakfast of Champions is one thing the daily morning ritual of having a few smokes and a couple cups of coffee to recieve the fix of nicotine and caffeine so that you can face your day. For some it could imply the regular consumption of a similar breakfast, like bacon and eggs. Some suggest they desire their Breakfast of Champions to effectively wake up in the morning and to get their bowels going prior to facing the day ahead.

As opposed to that, the Breakfast of Champions is also a 1973 book also referred to as Goodbye Blue Monday the American author Kurt Vonnegut. The book is placed in the imaginary town of Midland City and it tells the story of two lonely, skinny, fairly old white males on a planet that was dying. One of those men, Dwayne Hoover, is a Pontiac dealership owns a Burger Chef franchise who becomes obsessed with the fictional writings of Kilgore Trout, taking what his science fiction writings for a actual truth. As the book begins, Trout goes to Midland City for a convention appearance where he meets Dwayne Hoover and Dwayne is inspired to run amok from there. It is actually not really that clear in the narrative what the title of the novel has to do with the widely used use of the expression, breakfast of champions.