The list below includes several free online digital marketing courses on various topics and disciplines, offered by various online schools. Available by Skillshine. The first two online marketing courses that come to mind are those offered by Skillshine. Skillshare is one of the premier marketing courses in the world and was one of the original "millionaires" on the Internet. Now it continues to be an invaluable asset to many Internet marketers.
They offer over 55 video lessons that are broken down into seven different sections for beginners up to advanced, each with its own lesson plan and time frame. Each segment focuses on a specific skill level, which means that a beginner will learn everything there is to know about search engine optimization, for example, from the very beginning, as well as get an overview of digital marketing tools such as WordPress, Blogger, and Twitter. A beginner will also learn how to make a website and set up a blog. Then there is the next segment for the intermediate marketer, this second segment mainly focuses on building a marketing plan using the resources that are at hand, and also includes intermediate tips, digital marketing strategies for the business, and last but not least there is a free course on article marketing.
This free marketing courses, offered by Wealthy Affiliate, teaches the techniques used in data analytics, also known as data mining. This process has proven to be very valuable to online businesses. Data mining allows the accumulation and analysis of data in order to make informed decisions based on the actual performance of products or services in the marketplace. Data analytics offers both business owners and online merchants a real-time look at the performance of their product, through the analysis of actual customer responses. The course is offered in audio format as well, a bonus to those who order the product.
These are two intermediate lessons, which cover topics such as search engine optimization, keyword research, and link building. These topics provide a good foundation for those who are just starting out in affiliate marketing. Keyword research is an essential skill to have, as it allows you to better understand current market trends. And the final topic, link building, is an integral part of search engine optimization. It is important to build links to your site, as this improves your ranking with the major search engines.
Data mining and digital analytics are necessary skills for any successful online marketing strategy. However, many marketers looking for more advanced courses opt for more in-depth training programs, such as the Wealthy Affiliate University. Wealthy Affiliate University offers six intensive courses. Some of these topics include web content creation, search engine optimization, niche marketing, affiliate marketing strategy, email marketing strategy, and affiliate marketing. These courses teach a more detailed and rigorous approach to Internet marketing strategies than the courses offered by the free course mentioned above.
Many marketers looking for a deeper learning experience choose to enroll in one of the Wealthy Affiliate University's advanced classes. There are seven modules in this marketing course. These modules are broken down into two categories such as digital marketing strategies and website optimization. Within each of these topics, there are two sub-topics. One sub-topic is learning how to use Google AdWords and Google AdSense effectively. The second sub-topic is learning how to optimize websites.
Each of these modules requires you to invest in a monthly membership. Once you have invested your money, you will receive full access to all the information and guides offered in the digital marketing courses. This type, of course, allows you to learn advanced digital marketing strategies like search engine optimization without having to pay for every lesson. Wealthy Affiliate University offers three different membership plans, which include a one-month membership, a six-month membership, and a twelve-month membership.
These are just a few examples of the types of courses offered at Wealthy Affiliate University. There are several different levels of training depending upon what skill level you are at. When choosing a marketing company to take your marketing needs, make sure that they offer courses that can help you along your journey to becoming an expert in digital marketing.